After his broadcasting career, Morgan returned to the Cincinnati Reds in 2010 in the role of “special advisor to baseball operations.” Morgan works in both the baseball side and community outreach side for the Reds. Morgan currently serves as a member of the board of the Baseball Assistance Team, a 501(c)(3) non-profit organization dedicated to helping former Major League, Minor League, and Negro League players through financial and medical hardships. In 2010 Morgan opened Joe Morgan Honda in Monroe, Ohio and is very active with the dealership. In 2013 Joe was honored by the Cincinnati Reds with a statue in front of Great American Ballpark.